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Hailing from a lineage of trappers, Nicole Bourque-Bouchier claims her Indigenous and entrepreneurial roots to create a company with a culture that pursues profit and purpose.

In this episode of Chatter That Matters, Nicole shares her family’s transformative journey from the trapline to Fort McMurray — a quest for a better, more stable life. She delves into the tragic loss of her younger sister to suicide, an event that indelibly shaped Nicole’s life, altering her thoughts, career path, and personal growth.



In 2004, Nicole-Bourque Bouchier co-founded Bouchier. Today they employ over 1000 individuals and operate a fleet of 400 heavy equipment vehicles. Nicole is also a staunch advocate for her community for empowering Indigenous women economically and being a role mother to her sons.

Learn the backstory and secrets of someone who came from humble conditions to today being honoured with numerous accolades, including the RBC’s 2022 CEO Excellence Award, the Ernest & Young’s Oil & Gas Entrepreneur of the Year Award, Canada’s Top 100 Most Powerful Women, the prestigious Indspire Award for Business & Commerce and recipient of the 2019 Indigenous Women in Leadership by the Canadian Council for Aboriginal Business.

Join Tony Chapman, an inductee of the Marketing Hall of Legends and Canadian Marketing and PR Hall of Fame, as he hosts Chatter That Matters — a podcast that celebrates remarkable individuals who fearlessly pursue their dreams, overcome adversity and endeavour to make a profound impact on the world.

Subscribe and download Chatter That Matters on your preferred podcast platform, or click here.

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