Canadian entrepreneur Joe Gagliese used to be laughed out of boardrooms for his novel idea of shifting advertising from big campaigns to celebrities and influencers promoting a product directly.
No one is laughing anymore.
His agency, Viral Nation, is a world leader in using art and science to get results, and Joe is the undisputed thought leader in influencer marketing.
Whether you’re a customer, an entrepreneur or a marketer, this episode will give you insights into the future of marketing and the power of influencers. As a parent, you may also learn vital information on the potential downsides of social media.
Every week, Marketing Hall of Legends and Canadian Marketing and PR Hall of Fame inductee Tony Chapman hosts Chatter That Matters. In each episode, Tony chats with an inspiring person with the courage and conviction to overcome circumstances, chase their dreams and change the world for the better.
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Two Conversations, One Mother Nature: Biologist Dr. Manrique Prada and Thought Leader John Stackhouse
Are People Inherently Good or Evil? Why are People Irrational? Harvard Professor Steven Pinker Answers These Questions and More.
After Conquering His Addictions, Tim Stewart Changes His World for the Better, Lifting Up Others Along the Way
Fennella Bruce Went From the Minority of One to Becoming “The One” — a Successful Producer, Writer and Entrepreneur
Danielle Kaplan: When Her Thrill-seeking Husband Crashed His Motorcycle, What Happened Next was Miraculous
Chatter That Matters: One of the First Female Navigators in the Canadian Air Force Flies in the Face of a Convention
Chatter That Matters: Legendary Jeanne Beker on why passion & pursuit are a dreamer’s greatest asset.
Chatter That Matters: Ed Hajim’s Remarkable Journey from Foster Care to Giving Millions Back to Those in Need.
Chatter That Matters: How the 1972 Summit Series United a Country and Brought the World A Little Closer
Chatter That Matters: At the Launch of the Founder’s Journey, Bryan Baeumler Shares his own Entrepreneurial Path
Chatter That Matters: Syrian Refugee Tareq Hadhad’s Incredible Story of Survival & the Canadian Dream
Chatter That Matters: A-List Angels, Cash Kings & Hip Hop Billionaires — Zack Greenburg Shares the Inside Scoop
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