Canadian entrepreneur Joe Gagliese used to be laughed out of boardrooms for his novel idea of shifting advertising from big campaigns to celebrities and influencers promoting a product directly.
No one is laughing anymore.
His agency, Viral Nation, is a world leader in using art and science to get results, and Joe is the undisputed thought leader in influencer marketing.
Whether you’re a customer, an entrepreneur or a marketer, this episode will give you insights into the future of marketing and the power of influencers. As a parent, you may also learn vital information on the potential downsides of social media.
Every week, Marketing Hall of Legends and Canadian Marketing and PR Hall of Fame inductee Tony Chapman hosts Chatter That Matters. In each episode, Tony chats with an inspiring person with the courage and conviction to overcome circumstances, chase their dreams and change the world for the better.
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Tony Chapman chats with Steve Paikin, respected journalist, author and documentary producer
After Conquering His Addictions, Tim Stewart Changes His World for the Better, Lifting Up Others Along the Way
After Growing Up Amidst the Worst of Humanity, Dr. Emmanuel Taban Models the Best of Humanity
A Kid from Nepean Quarterbacks a Career Spanning the NFL, Good Morning America & The Bachelor
Fennella Bruce Went From the Minority of One to Becoming “The One” — a Successful Producer, Writer and Entrepreneur
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