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Amber Mac grew up in rural PEI, encouraged by entrepreneurial parents to push boundaries and seize possibilities. Having started her career during the dot-com boom in San Francisco, Amber became an expert on demystifying technology and a role model for women.

Amber Dawn MacArthur, known as Amber Mac, is a Canadian TV & broadcast personality, successful entrepreneur, best-selling author and role model for women-led enterprises. She is one of the most sought-after speakers in technology today, having forged a unique path for herself with a distinct voice and passion within the field.



Amber worked in local broadcasting before spreading her wings in San Francisco, where she was immersed in the dot-com boom of the late 1990s. There, she saw the potential of technology first-hand, and upon arriving in Toronto noticed a need for reporting on the changes taking place with the evolution of the internet. With a passion to use her own voice, create content she believed in and demystify technology, she started her own business. Today, she and her husband run Amber Mac Media, Inc., an award-winning content development agency.

In this edition of Chatter That Maters, Amber talks about building her personal brand, managing a business with her husband and how her son changed her perspective and purpose.

Tony and Amber chat about the digital divide that exists today and why she’s raising alarm bells about what technology can do for the world. She talks about the good that can come from uncomfortable conversations and what worries her the most about the future of technology.

In an honest conversation about her own personal battles and victories, Amber Mac shares her past experiences and future hopes for an increasingly digital world.

Tony Chapman created the Chatter That Matters podcast to counter the storm of negativity and impossibility with true stories of ordinary people who do extraordinary things. He chats with Olympians, Advocates, Celebrities, Leaders, and people who battled what seemed like insurmountable odds.

In doing, listeners hear life lessons that inspire all of us to do more and to be more, to help us get to where we need, want and deserve to go. RBC is the presenting sponsor.

Subscribe to Chatter that Matters wherever you get your podcasts or go here: https://www.chatterthatmatters.ca/podcasts

  • Newstalk 1010, Toronto
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  • CJAD 800 Montreal
  • CJBK 1290 London
  • Newstalk 610 St. Catharine’s
  • CKLW 800 Windsor
  • CKFR 1150 Kelowna
  • CFAX 1070 AM Victoria
  • Or Fridays at 8 p.m. on BNN Bloomberg CFTE 1410 Vancouver

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