When Guy Kawasaki joined Apple in 1983, he became an “Apple Evangelist,” one of the original employees responsible for marketing the Macintosh computer line in 1984. Since then, he has pioneered and popularized the concepts of evangelism in marketing and technology — today, he is Chief Evangelist of the online design platform Canva®.
In this episode of Chatter That Matters, Kawasaki takes listeners through the course of his career, including his two terms at Apple, what it was like to work with Steve Jobs, and why he turned down his third offer to work at Apple. He also shares the exchange between him and Jobs that stopped a meeting — and Kawasaki’s career — in its tracks.
A firm believer that business should have a higher purpose beyond profit, he shares his top lessons in business and this advice to startups: Create something that matters. And for those entrepreneurs seeking to become the next unicorn, he offers this two-step process. Step one: Dent the universe. Step two: Become a unicorn. Not vice-versa.
A prolific author (of 15 books), speaker (50+ engagements a year) and newly minted podcaster, Kawasaki is on a mission to make listeners remarkable by getting lessons from his guests on his Remarkable People podcast.
Sharing priceless insights such as the difference between a mission and a mantra, the distinction between enchantment and persuasion, and how to eliminate recruitment bias, Kawasaki’s chat is for anyone with personal or professional ambition who wants to make the world a better place.
Tony Chapman created the Chatter That Matters podcast to counter the storm of negativity and impossibility with true stories of ordinary people who do extraordinary things. He chats with Olympians, Advocates, Celebrities, Leaders, and people who battled what seemed like insurmountable odds.
In doing, listeners hear life lessons that inspire all of us to do more and to be more, to help us get to where we need, want and deserve to go. RBC is the presenting sponsor.
Subscribe to Chatter That Matters wherever you get your podcasts or go here: https://www.chatterthatmatters.ca/podcasts or tune in Fridays at noon to these radio stations:
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This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.
