Skip to main content
Guy Kawasaki worked for Steve Jobs twice and turned him down a third time. One of Apple's first brand evangelists, he chats about his amazing career, shares his top lessons in life and business, and what he learned from Steve Jobs.

When Guy Kawasaki joined Apple in 1983, he became an “Apple Evangelist,” one of the original employees responsible for marketing the Macintosh computer line in 1984. Since then, he has pioneered and popularized the concepts of evangelism in marketing and technology — today, he is Chief Evangelist of the online design platform Canva®.

In this episode of Chatter That Matters, Kawasaki takes listeners through the course of his career, including his two terms at Apple, what it was like to work with Steve Jobs, and why he turned down his third offer to work at Apple. He also shares the exchange between him and Jobs that stopped a meeting — and Kawasaki’s career — in its tracks.

A firm believer that business should have a higher purpose beyond profit, he shares his top lessons in business and this advice to startups: Create something that matters. And for those entrepreneurs seeking to become the next unicorn, he offers this two-step process. Step one: Dent the universe. Step two: Become a unicorn. Not vice-versa.

A prolific author (of 15 books), speaker (50+ engagements a year) and newly minted podcaster, Kawasaki is on a mission to make listeners remarkable by getting lessons from his guests on his Remarkable People podcast.

Sharing priceless insights such as the difference between a mission and a mantra, the distinction between enchantment and persuasion, and how to eliminate recruitment bias, Kawasaki’s chat is for anyone with personal or professional ambition who wants to make the world a better place.

Tony Chapman created the Chatter That Matters podcast to counter the storm of negativity and impossibility with true stories of ordinary people who do extraordinary things. He chats with Olympians, Advocates, Celebrities, Leaders, and people who battled what seemed like insurmountable odds.

In doing, listeners hear life lessons that inspire all of us to do more and to be more, to help us get to where we need, want and deserve to go. RBC is the presenting sponsor.

Subscribe to Chatter That Matters wherever you get your podcasts or go here: or tune in Fridays at noon to these radio stations:

  • Newstalk 1010, Toronto
  • CFRA 580 Ottawa
  • CJAD 800 Montreal
  • CJBK 1290 London
  • Newstalk 610 St. Catharine’s
  • CKLW 800 Windsor
  • CKFR 1150 Kelowna
  • CFAX 1070 AM Victoria
  • Or Fridays at 8 p.m. on BNN Bloomberg CFTE 1410 Vancouver

More from the Chatter That Matters: