When Guy Kawasaki joined Apple in 1983, he became an “Apple Evangelist,” one of the original employees responsible for marketing the Macintosh computer line in 1984. Since then, he has pioneered and popularized the concepts of evangelism in marketing and technology — today, he is Chief Evangelist of the online design platform Canva®.
In this episode of Chatter That Matters, Kawasaki takes listeners through the course of his career, including his two terms at Apple, what it was like to work with Steve Jobs, and why he turned down his third offer to work at Apple. He also shares the exchange between him and Jobs that stopped a meeting — and Kawasaki’s career — in its tracks.
A firm believer that business should have a higher purpose beyond profit, he shares his top lessons in business and this advice to startups: Create something that matters. And for those entrepreneurs seeking to become the next unicorn, he offers this two-step process. Step one: Dent the universe. Step two: Become a unicorn. Not vice-versa.
A prolific author (of 15 books), speaker (50+ engagements a year) and newly minted podcaster, Kawasaki is on a mission to make listeners remarkable by getting lessons from his guests on his Remarkable People podcast.
Sharing priceless insights such as the difference between a mission and a mantra, the distinction between enchantment and persuasion, and how to eliminate recruitment bias, Kawasaki’s chat is for anyone with personal or professional ambition who wants to make the world a better place.
Tony Chapman created the Chatter That Matters podcast to counter the storm of negativity and impossibility with true stories of ordinary people who do extraordinary things. He chats with Olympians, Advocates, Celebrities, Leaders, and people who battled what seemed like insurmountable odds.
In doing, listeners hear life lessons that inspire all of us to do more and to be more, to help us get to where we need, want and deserve to go. RBC is the presenting sponsor.
Subscribe to Chatter That Matters wherever you get your podcasts or go here: https://www.chatterthatmatters.ca/podcasts or tune in Fridays at noon to these radio stations:
- Newstalk 1010, Toronto
- CFRA 580 Ottawa
- CJAD 800 Montreal
- CJBK 1290 London
- Newstalk 610 St. Catharine’s
- CKLW 800 Windsor
- CKFR 1150 Kelowna
- CFAX 1070 AM Victoria
- Or Fridays at 8 p.m. on BNN Bloomberg CFTE 1410 Vancouver
More from the Chatter That Matters:
Chatter That Matters: James Laughlin Found a New Path in Life and Became a 7-time World Champion
Tony Chapman chats with Steve Paikin, respected journalist, author and documentary producer
After Conquering His Addictions, Tim Stewart Changes His World for the Better, Lifting Up Others Along the Way
After Growing Up Amidst the Worst of Humanity, Dr. Emmanuel Taban Models the Best of Humanity
A Kid from Nepean Quarterbacks a Career Spanning the NFL, Good Morning America & The Bachelor
Fennella Bruce Went From the Minority of One to Becoming “The One” — a Successful Producer, Writer and Entrepreneur
Danielle Kaplan: When Her Thrill-seeking Husband Crashed His Motorcycle, What Happened Next was Miraculous
Chatter That Matters: One of the First Female Navigators in the Canadian Air Force Flies in the Face of a Convention
Chatter That Matters: Joe Foster, Co-founder of Reebok on Starting a Business on a Shoestring
Chatter That Matters: TV Stars and Parents Sarah & Bryan Baeumler on How they Stay Cyber-aware
Chatter That Matters: Shipping a Mattress in a Box was a Big Idea. How About a One-Bedroom House?
Chatter That Matters: Legendary Jeanne Beker on why passion & pursuit are a dreamer’s greatest asset.
Chatter That Matters: Reverend Dr. Gordon Postill on his astonishing calling & a life reclaimed
Chatter That Matters: Jean-Louis Brenninkmeijer Celebrates Canada in a Big, (Yet Miniature) Way
Chatter That Matters: Ed Hajim’s Remarkable Journey from Foster Care to Giving Millions Back to Those in Need.
Chatter That Matters: Amber Mac on the Bright Side of Disruption & the Dark Side of Technology
Chatter That Matters: How the 1972 Summit Series United a Country and Brought the World A Little Closer
Chatter That Matters: At the Launch of the Founder’s Journey, Bryan Baeumler Shares his own Entrepreneurial Path
Chatter That Matters: Medellín Cartel Infiltrator Robert Mazur Takes Listeners Deep Undercover
Chatter That Matters: Hollywood Fixer Ori Spado Shares Stories of his Life in Crime & Going Legit
Chatter That Matters: Syrian Refugee Tareq Hadhad’s Incredible Story of Survival & the Canadian Dream
Chatter That Matters: A-List Angels, Cash Kings & Hip Hop Billionaires — Zack Greenburg Shares the Inside Scoop
Chatter That Matters: A Cure Matters: How a Hail Mary Gave Dr. Fajgenbaum a Shot at Overtime
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