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Women are coming together to change the definition of what a successful entrepreneur looks like.

Canada is home to 1.4 million women entrepreneurs with businesses that generate $117 billion in economic activity a year. And the good news is that nearly two-thirds of women entrepreneurs with adequate funding for their companies turn a profit in just two years.1

Women are starting businesses at nearly twice the rate of men in Canada, making them a force of growth and prosperity in this country. The best part? Efforts continue to rise to support female-led businesses, through programming such as SheEO, the Canadian Women Entrepreneur Awards, The Canadian Women’s Foundation and Catalyst Canada — as well as financial institutions that increasingly recognize that when women are successful, we are all successful.

We asked successful Canadian female entrepreneurs to share their stories and offer advice on how to support aspiring female business owners get ahead:

Changing the face of what a successful business owner looks like

“The commonly held vision of a successful entrepreneur is a man,” says Stephania Varalli, Co-CEO of Women of Influence. “If we don’t do the work to normalize women entrepreneurs — sharing their stories and celebrating their accomplishments, with the understanding that not all women are looking for hockey stick growth or unicorn valuations — they will continue to face challenges. “

While unconscious bias may be an underlying cause, the same may be said of conscious bias. “There are still myths that prevail despite being debunked, such as women entrepreneurs being risk-averse,” Varalli says. “Part of this stems from a lack of visible role models proving the bias wrong, and providing women entrepreneurs with inspiration, a belief that success is possible, and insights to get there.”

To change the mindset, Varalli says there needs to be more focus on ambitious, risk-taking women leading their own businesses. Women also need to seek that attention.

“How would our view on entrepreneurs expand if we shared the stories of women finding flexibility, supporting themselves and their family, and following their passion through entrepreneurship?” she asks. “There is so much to be gained, and nothing to be lost, by supporting women entrepreneurs.”

Women (and Men) Helping Women

Women are doing their part to help each other start and grow their business. There are numerous organizations where women support women with everything from mentorship to financing.

One example is SheEO, a Toronto-based global non-profit with a crowdfunding-style business model that provides backing to female entrepreneurs. Self-described “serial entrepreneur” Vicki Saunders founded SheEO with the intent to disrupt the existing startup financing models. “To me, if you want to shift the narrative, you have to change the experience,” Saunders told RBC recently.

Built on a model of “radical generosity,” SheEO recruits groups of 500 women who each donate $1,100 to a fund. The fund makes zero-interest loans to five companies founded and run by women ($100 from each donation goes towards running the program). Loans of around $100,000 — in local currency — are paid back in 20 equal installments over five years. The money is then reinvested into the fund and loaned out again to new ventures.

Saunders says women are very capital efficient and excel at paying it forward.

“When women come together, it’s amazing what can happen, especially when you add the buying power element to it,” she says

Catalyst Canada Executive Director Tanya van Biesen says aspiring women entrepreneurs need to see more women in visible and influential positions — as investors and successful entrepreneurs.

“[It] means we all need to work together, men and women across the venture funding ecosystem, to ensure that these women are being identified and selected for these roles,” she says.

Empowering Young Women

In schools, particularly post-secondary education when young women are thinking about career opportunities, van Biesen says women need to be empowered to start and scale their own business. Research shows 60 per cent of university graduates are women, and women are the fastest growing entrepreneurial demographic.7

President and CEO of the Canadian Women’s Foundation Paulette Senior cites research showing girls are equally predisposed to leadership as boys, “But from a young age, girls face obstacles that discourage them from seeing themselves as leaders. These obstacles range from negative media representation, to lack of diverse role models, to the barriers girls see their mothers face.”

Maya Roy, CEO of YWCA Canada, says the primary barriers for women in business are both personal and economic. Some women are sidetracked by incidents of harassment and violence, as evidenced in the experiences brought out in the #MeToo movement. The wage gap — women make 87 cents for every dollar earned by men — is also a real problem.8

“Women and girls don’t just face a glass ceiling, but a glass cliff,” says Roy. “We know that women and girls have amazing skills and lived experiences; what they need is the coaching and seed funding to turn their social capital into actual capital. If we invest in women and girls social entrepreneurship — everyone benefits.”

Taking Action: What can we do to support women entrepreneurs?

Want to help women entrepreneurs get recognition and achieve their goals? There are a growing number of organizations in Canada devoted to helping women in business. Here are some actions you can take:

Download the Report



1. Women of Influence/RBC report

2. Statistics Canada, Women and Education

3. The Gender Wage Gap and Equal Pay Day, 2018

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