According to the recent RBC Small Business Poll, the adoption of digital solutions, a focus on wellness and support for local, diverse businesses are among the biggest shifts that took place over the last eighteen months – and are the trends expected to continue long after the pandemic is in the rear-view mirror.
“There’s no doubt that the pandemic created some significant challenges and changes for small business owners. But it also became a catalyst to accelerate some important shifts that we started seeing pre-pandemic around digital adoption, a focus on wellness and support for diverse businesses and community members,” says Don Ludlow, Vice President of Small Business, Partnerships & Strategy, RBC.
While business owners and their customers adapted to trends out of necessity, some shifts clearly make good sense for the long-term health and sustainability of Canadian small businesses, their customers and their communities.
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