This is an edited version of a story previously published on Dr. Bill.
Three Factors to Keep in Mind
Structured planning can make all the difference in the growth and success of your medical/dental practice. It enables you to focus your resources on enhancing patient services, reducing costs and increasing returns on your investment. Here are a few factors you should keep in mind when budgeting for your practice.
1. Set clear goals
Begin with the end goal in mind. How much do you want to grow in the next year?
For example, let’s assume $100,000 is your growth goal. An acceptable return on investment (ROI) level for a marketing campaign goes from 4:1 to 6:1. Assuming 4:1 ROI in this scenario, to meet your yearly goal, divide $100,000 by 4, which is $25,000. This brings down your monthly budget to approximately $2,000 ($25,000 divided by 12). By maintaining the ratio between the goal and the budget, you’ll be able to make better financial decisions for your practice.
2. Be realistic
The key to creating a good budget is to set realistic expectations. Operating a practice can be unpredictable at times. Therefore, it’s crucial that you know where money can be moved around within your budget.
Saving and budgeting for future growth opportunities will ensure that you have ready-to-use capital in hand when you need to make quick decisions or expand business operations. This capital can also come in handy during a slow economic period as a safety net for managing daily business expenses.
3. Be flexible
There may be moments when you realize that a specific part of your budget is not right. Maybe a key piece of information is missing or there has been a significant change in the market that can affect your bottom line. To use budgets effectively, they need to be reviewed and revised frequently. Using up-to-date data helps you to be flexible and make amends to your budget. This allows you to gauge where you stand presently, what you can afford, and how much is your practice projecting to make.
Five steps to get started
1. Look at historical data
When starting, look at data for the past three years. Study the monthly financial statements with a clear history of both expenses and income. Examining monthly breakdowns will give you a micro-level understanding of how to plan your expenses and forecast yearly revenues.
Note: If you’re just starting out and don’t have previous data, look for financial reports and studies in your industry to gauge the changing trends over the years. You could also reach out to your fellow doctors/dentists who’ve been in the business for a while to get a better understanding.
To get a more macro understanding, look at the quarterly breakdown of your finances. When formulating your budget, consider the following factors:
- Increased revenues based on new patients
- Better collection percentages
- Decrease in clinical and office supply costs
- Salary increments for physicians/dentists and other staff
2. Formulate and review a wish list of purchases
Formulating and reviewing a wish list of purchases will help you bolster the efficiency of your practice and improve its bottom line. When planning this, look at both the clinical and administrative side of things.
Begin by making a broad list and then narrow it down to those items that will help in meeting the long-term goals of your practice. Ask questions such as:
- Will these things help increase the overall productivity of your practice?
- Will it benefit your patients?
- Will these items bring down your long-term costs?
- Can you afford it?
3. Invest in insurance and clear policies
To achieve the vision you have for your practice’s growth, you must carve out space in your budget for essentials such as insurance. While compliance policies and established procedures around staff training and patient care help mitigate certain risks, insurance provides that additional layer of security. Anything from staff behavior to faulty equipment and quality of the facility can lead to liabilities.
By investing in insurance and establishing clear policies, you allow your practice to perform its core task–care for patients. Moreover, before you open your door for business, invest some time in forging policies and procedures around the following:
- Appropriate staff behavior
- Appropriate handling of patient information
- Proper management of equipment and facilities
- Effective control over administration and fee management
4. Calculate projections for the upcoming year
After assessing all your variable and fixed expenses, you should be able to calculate projections for the upcoming years. You may have to do a detailed cost-analysis on certain departments or specific services. Here are a few things you should keep in mind when calculating your projections:
Your revenue forecast
One of the first factors you must consider when calculating projections is your revenue forecast. Using a medical practice as an example, let’s assume you receive $40 per patient and you meet with approximately 4 patients per hour. Therefore, this is your total revenue without considering any of your expenses:
4 patients x 7 hours x 5 days per week x 4 weeks per month x $40 per hour
= $22,400 in revenue per month. In a year that would be $22,400 x 12 months
Once you have your revenue projected, you must make a list of all the expenses and how much they’ll cost you. For example, a few items in this list could be:
- Rent of the place
- Equipment cost and maintenance
- Staff salaries
- Computers and internet subscription
- Clinical supplies and more
Some of these expenses might be recurring while a few may be a one-time investment. Once you have all the information for your projection, you’ll get a clear sense of your profit and loss, balance sheet, and cash flow projections.
5. Monitor your Budget
A budget is a fantastic tool to gauge your business’s progress. However, it needs to be monitored regularly for optimal performance. As an entrepreneur, you must make it a priority to review your budget and its progress at the end of each month. This will assist you in identifying any fluctuations in the business or in the market and will help you take adequate measures to avoid any complications.
Want some advice for your budgeting? Talk to one of our dedicated RBC Healthcare Specialists and see how they can help.
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- 4 Digital Tools to Help You Efficiently Manage Your Practice
This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.