Toronto’s Queen West boasts some of the biggest names in the retail business, from global fashion and footwear chains to cosmetic giants and everything in between. Which is why the success of hip streetwear hat store Brimz is something Canadians should celebrate — even if their fans (aka repeat customers) often come from far beyond Canada’s borders.
The soul, spirit and style behind Brimz is Dameion Royes who, along with partner Jack Vilayvong, a tastemaker in his own right, have a natural instinct of knowing what their streetwise customers want — often before they even know they want it. Brimz has developed an almost cult-like following for their modern, Montreal-made fedoras and collection of the coolest curated hats produced and designed by Canadians.
Brimz regularly enjoy visits from internationally known rappers (cough, rhymes with ‘rake’), musicians, actors, NBA and NFL players. If it’s your first time in their Queen and John store, you’ll be treated with warmth, respect and as much time to browse as you wish.
As Brimz deals with the challenging — and exciting — realities of rapid growth, it’s not hard to imagine this small shop becoming a much larger retail player in rapid fashion, and for that, they deserve a tip of the hat.
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