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John Dick has revolutionized the data collection and business intelligence industries, having recognized that the old way of polling consumers wasn't translating to real-world insights. He chats with Chapman about the need for better numbers, diverse perspectives and a more human approach to data.

“I have been reading John Dick’s newsletter every Saturday for years. I am not alone as his newsletter is one of the most popular in America. John combines fresh polling and research data on how we think, feel and behave with a writing style that is at times biting, and almost always funny.” — Tony Chapman

John Dick founded Civic Science to improve the quality of consumer data that companies and leaders were using to make decisions — the previous approach of calling people on their landlines or paying for surveys was no longer (if ever) generating data that was reflected everyday consumer perspectives.

This week on Chatter That Matters, John discusses how his company has led the charge on innovating consumer polling and data collection and shares the challenges of selling innovation to blue-chip companies reluctant to deviate from the status quo. The pair discuss John’s highly successful newsletter, which is read by thousands including world leaders, global CEOs and celebrities, and testament to the importance of making data relatable, personal and actionable.

Covering today’s most relevant and important topics such as life balance, the impact of COVID-19 on women, the problems facing traditional and social media and the disappearance of a middle ground, John Dick and Tony Chapman swap stories and opinions that will leave listeners engaged, thoughtful and undoubtedly ready to seek out points of view that are different than their own.

To listen to this show go to, or download Chatter that Matters wherever you get your podcasts, or on these stations:

  • Newstalk 1010, Toronto
  • CFRA 580 Ottawa
  • CJAD 800 Montreal
  • CJBK 1290 London
  • Newstalk 610 St. Catharine’s
  • CKLW 800 Windsor
  • CKFR 1150 Kelowna
    • Fridays at 1 p.m.
  • CFAX 1070 AM Victoria
    • Fridays at 8 p.m.
  • BNN Bloomberg, CFTE 1410 Vancouver

To listen to Tony Chapman’s CHATTER THAT MATTERS Podcast, download Chatter that Matters on I HEART Radio, wherever you get your podcasts, or at: